FLEMING BEAUTY®
Stylist Recommended Hair Products For Curls & Waves
Struggling to pick the right hair products for your curls & waves? Discover Mary’s handpicked salon-quality favorites.
These are the same shampoos, conditioners and styling products that Mary recommends to her clients in person. Now, you can conveniently find and purchase these products through the Amazon links we’ve provided below.
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Product recommendations reflect Mary’s professional experience and are for general informational purposes only. See our Affiliate & Product Disclaimer.
Best Shampoos
Curls & Waves
Goldwell Dualsenses Curls & Waves Hydrating Shampoo
Mary recommends this shampoo for clients with wavy or loose curls who want hydration without heaviness. It gently cleanses while enhancing curl shape and wave definition, helping reduce frizz and flyaways. Ideal if your hair tends to flatten, feel oily, or lose bounce quickly, it leaves texture soft, refreshed, and manageable with a natural finish.
Briogeo Curl Charisma Rice Amino + Avocado Hydrating Shampoo
This shampoo is Mary’s pick for those seeking a clean, sulfate-free formula. With avocado oil for moisture and rice amino acids to seal the cuticle, it reduces frizz while adding definition. Great for medium curls or waves needing hydration that still feels lightweight, it balances softness and strength for healthy, frizz-free texture without buildup.
Kerastase Curl Manifesto Hydratation Douceur Shampoo For Waves and Coils
Mary often recommends this luxurious shampoo for thick, coarse, or extra-dry curls and waves. Enriched with manuka honey and ceramides, it provides deep hydration while strengthening strands from root to tip. It smooths rough texture, boosts shine, and helps define natural patterns, making it an excellent choice for hair that’s difficult to manage or prone to dryness.
Best Conditioners
Curls & Waves
Goldwell Dualsenses Curls & Waves Hydrating Conditioner
Mary suggests this lightweight conditioner for waves and looser curls that need hydration without losing bounce. It smooths frizz, detangles easily, and enhances curl shape, leaving hair silky and manageable. Designed to keep texture light yet nourished, it’s ideal for clients who want softness and shine while still maintaining volume and movement throughout their style.
Briogeo Curl Charisma Rice Amino + Avocado Hydrating Conditioner
For medium to tighter curls and waves, Mary recommends this clean, vegan-friendly conditioner. Infused with avocado oil and rice amino acids, it nourishes, locks in moisture, and smooths the cuticle to reduce frizz. It balances hydration and definition, making curls and waves feel soft, bouncy, and refreshed — especially for those who want a lightweight, non-greasy finish.
KÉRASTASE Curl Manifesto Hydratation Essentielle Conditioner
Mary’s go-to for clients with dry, thick, or coarse textures, this conditioner provides deep nourishment and hydration. With manuka honey and ceramides, it softens and strengthens hair while improving elasticity. It smooths rough texture, enhances definition, and restores shine, making it an excellent choice for anyone whose curls and waves feel brittle or hard to detangle.
Best Styling Products
Curls & Waves
Goldwell StyleSign Bodifying Control Mousse
Mary recommends this mousse for waves and loose curls that need added volume and structure. It provides flexible hold, frizz control, and curl definition without leaving hair stiff or sticky. Perfect for clients who want touchable texture with lasting shape, this mousse helps keep curls bouncy, lifted, and full of movement while resisting humidity.
Kérastase Elixir Ultime Hair Oil
Mary recommends this versatile oil for clients with curls and waves who want shine, smoothness, and heat protection without heaviness. Enriched with a blend of precious oils, it nourishes while taming frizz and flyaways, leaving hair silky and polished. Perfect as a finishing touch or pre-styling treatment, it enhances softness and protects color-treated textures.
Briogeo Curl Charisma Rice Amino + Quinoa Frizz Control Gel
Mary suggests this gel for clients seeking defined, frizz-free curls and waves without crunch. With rice amino acids and quinoa extract, it locks in hydration and smooths flyaways while maintaining softness. Designed for flexible hold, it enhances curl and wave patterns naturally, making it ideal for everyday styling where control and touchability are equally important.
Kérastase Curl Manifesto Crème de Jour Fondamentale Hair Cream
This leave-in cream is Mary’s choice for curls and waves prone to dryness and frizz. Packed with manuka honey and ceramides, it provides daily hydration, soft hold, and enhanced definition. Perfect for humid climates, it smooths texture and keeps hair looking polished and controlled, while still leaving curls and waves light, soft, and full of life.
Kenra Platinum Blow-Dry Spray
Mary recommends this spray for anyone who heat styles curls and waves. It reduces blow-dry time, protects hair from heat damage, and tames frizz while smoothing texture. Lightweight and easy to use, it helps maintain shine and softness even after styling. Ideal for clients who want sleek, polished results while protecting the health of their natural pattern.
Still unsure which products are best for you?
We’ve gathered answers to the most common questions Mary hears in the salon to help you choose the best shampoos, conditioners, and styling products for your unique hair.
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Mary recommends Goldwell Curls & Waves Shampoo because it gives lightweight hydration and gentle cleansing. It helps waves and loose curls hold their shape while controlling frizz — ideal if your hair tends to lose volume or feel oily too soon.
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For drier, coarser textures, Mary points to the Kérastase Curl Manifesto Conditioner. Its manuka honey and ceramides provide deep nourishment, smoothing even the most stubborn strands while leaving curls and waves softer, shinier, and easier to detangle.
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Yes. Mary often suggests the Briogeo Curl Charisma line, which is sulfate-free, vegan, and made with avocado oil and rice amino acids. It’s a great option if you want a gentle, eco-conscious formula that still hydrates and defines texture.
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Mary recommends Goldwell StyleSign Mousse for clients who need lift and body. It enhances curl and wave shape while controlling frizz, creating soft, touchable hold that lasts. Perfect for hair that tends to fall flat or lacks natural volume.
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The Briogeo Curl Charisma Gel is Mary’s pick for natural-looking definition. It seals in moisture, smooths frizz, and leaves curls and waves flexible and touchable — no crunchy texture, just soft control that lasts throughout the day.
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Used in moderation, yes. Mary recommends Kérastase Elixir Ultime Oil, which adds shine, smooths frizz, and protects against heat styling. A few drops on the mid-lengths and ends can leave curls and waves polished without feeling greasy or heavy.
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Mary points to the Kérastase Curl Manifesto Cream for clients dealing with dryness or frizz. It hydrates daily, provides light hold, and defines texture without stiffness, making it especially helpful in humid weather conditions.
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Yes. The Kenra Platinum Blow-Dry Spray is one of Mary’s trusted tools. It shortens blow-dry time, shields against heat damage, and leaves hair sleek and shiny, all while helping textured hair stay smooth and manageable.
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Most of these selections are sulfate-free and gentle enough for color-treated hair. Lines like Briogeo Curl Charisma and Kérastase Curl Manifesto provide hydration and definition without stripping color or causing dullness.
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Mary usually recommends washing 1–2 times per week. This routine helps protect natural oils that keep curls and waves healthy. Between washes, refresh your style with a leave-in conditioner or curl cream to maintain softness and definition.
Are you looking for something else?
Mary also shares her favorite picks for:
Styling Tools
The information on this page is based on Mary’s professional experience as a stylist and is for general informational purposes only. Individual results may vary depending on hair type and condition. See our Affiliate & Product Disclaimer for full details.